Imma

Key Insights About Imma

Who is Imma?

mma is Japan's first virtual human and model, created by Aww Inc in 2018. Her name means “now” in Japanese, and she's recognizable by her signature bubblegum pink bob hairstyle. She's developed using advanced CGI technology and artificial intelligence, specifically using Generative Adversarial Networks (GANs) and deep learning algorithms to generate hyper-realistic images. 

As a virtual influencer, she has amassed over 400,000 Instagram followers and collaborates with luxury brands like Porsche, IKEA, Dior, and Nike. Her content explores fashion, art, and social issues while maintaining an engaging digital presence.

Key Features Of Imma

• Visual Identity: Her signature bubblegum pink bob haircut and hyper-realistic CGI appearance make her instantly recognizable in the digital space.
• Creation and Origin: Developed by Aww Inc in 2018, Imma is Japan's first virtual human and model, with her name meaning “now” in Japanese.
• Digital Presence: She maintains an active Instagram presence with over 400,000 followers, sharing content about fashion, art, and daily life in Tokyo with her virtual dog Einstein and brother Zinn.
• Brand Collaborations: She has partnered with prestigious brands including Porsche Japan, IKEA, Dior, Puma, Nike, Valentino, Amazon, and Calvin Klein, demonstrating her influence in the fashion and luxury sectors.
• Interactive Technology: Her appearances combine advanced CGI with real-time adaptable LED technology, as demonstrated in the IKEA Harajuku installation where she seamlessly integrated with physical spaces.
• Social Consciousness: She engages with important social issues including race, environment, and gender, often questioning her own identity through the hashtag #ithinkimcgi.
• Fashion Innovation: She's launched her own fashion brand called Astral Body, bridging the gap between digital and physical fashion with collections that incorporate digital art elements.
• Cultural Impact: Selected for “New 100 Talent To Watch” by Japan Economics Entertainment, she has appeared in numerous fashion and business magazines, TV shows, and online platforms.

More Influencers Like Imma

• Lil Miquela
• Shudu Gram 
• Lu do Magalu 
• Noonoouri

My Personal Views On Imma

Imma, an online influencer has totally changed the game in digital marketing in ways that no one could have predicted. Her mix of super realistic computer-generated images and real-life personality makes her stand out, even though she's all digital. 

Even though some people might wonder if virtual influencers are real, Imma's open way of talking about it with #ithinkimcgi and her real interest in social issues make her different. Her work with big brands like IKEA, Dior, and Porsche proves that virtual influencers aren't just a fad – they're leading the way in how we interact online. Whether you're into AI tech or just curious about where social media is going, following Imma's story is definitely worth it.

Imma Screenshots